„Velveteen is for the child who shines bright like a diamond, who is strong, smart, and kind. Velveteen is for the global child in all of us.”
The Designer. Laura – the Velveteen’s designer. California-born and New-York-educated, making a home in Hong Kong by way of London with a Swiss husband and two global children. When she was a young child, she embraced life with irrational exuberance just as children do now.
Brand values. They work with fair-trade organisations whenever possible. Clothing is finely crafted and hand-embroidered, using a combination of Indian artisan techniques. They work to provide employment to mothers who would otherwise be unable to provide for their children and education for children who would otherwise be unable to attend school.